ANDROS DEUTSCHLAND | COPENHAGEN FOOTWEAR | HOMANN FEINKOST | LACTALIS GROUP | MARC O' POLO ACCESSORIES | MEDSKIN SOLUTIONS DR. SUWELACK | MERA PETFOOD | MIREE | NOA | ODENWALD FRÜCHTE | SCHAEBENS SKINCARE | SEMPER IDEM UNDERBERG | YOGAMBA FITNESS & YOGA

THE OUTCOME OF A VERY DEEP COOPERATION WITH THE HOMANN TEAM AND OF SOME VERY INTENSE MONTHS! WE LOVE IT!

THE ESSENCE:

Neo Better Food with a twist = Neo German Food + World Deli.

Beloved German classics with a surprising twist & exciting new global creations.

No superfluous stuff, but really good ingredients, lots of experience and lots of creativity.

THE INSPIRATION:

Food markets, street food stalls & trendy delis.

THE FOCUS:

Surprising & creative - deeply delicious - with lots of vegan and veggie products!

THE CONCRETE CONCEPT:

Variety & inspiration for everyday & everybody:

·    6 creative salads from around the world

·    4 delicious dips, all vegan

·    2 high protein salads for workout fanatics

HOMANN FOOD MARKET – NEO SNACKING FOR NEO FOODIES.

THE BRAND BOUTIQUE MISSION:

360° marketing & branding consulting, insights & trends support, strategic positioning, portfolio architecture, naming, storytelling, design.

IN THE MARKET as of October 2019!

HOMANN RELAUNCH REVOLUTION

HOMANN, das BRAND BOUTIQUE seit Ende 2017 als Sparring Partner ganzheitlich begleitet, gehört als Feinkost Champion zu den engagierten Unternehmen, die aus der Devise „zuhören – verstehen – besser werden“ eine erlebte Philosophie machen.

DIE MARKE HOMANN ERFINDET SICH 2019 KOMPLETT NEU:

• das Portfolio und seine Struktur wurden gründlich überarbeitet, viele Rezepturen klar optimiert – für mehr Leichtigkeit und noch mehr Genuss
• das Design-Universum und das Packaging wurden entsprechend der neuen strategischen Ausrichtung (Stichwort: Echtheit) revolutioniert
• eine neu kreierte, authentische Brand Voice baut mehr Nähe zu den Konsumenten auf
• ein spannendes Better-Snacking-Segment wird geboren, das mehr Natürlichkeit, mehr Kreativität und dazu vegetarische, sogar vegane Optionen bietet. 

Mit diesem 360° Programm katapultiert sich HOMANN sehr bewusst, mutig und kraftvoll aus der Komfortzone. Mit viel Engagement, Leidenschaft, Liebe und einer großen Offenheit. Das Unternehmen, die sehr engagierten Marketing- und Innovation-Teams, diese spannende Marke in ihrer Weiterentwicklung zu unterstützen ist für BRAND BOUTIQUE und für mich persönlich eine enorme Freude. Merci beaucoup HOMANN!

DIE BRAND BOUTIQUE ON-GOING MISSION:
360° Marketing Support, Marken-Strategie, Portfolio-Strategie, Consumer Insights & Trends, Naming, Storytelling, Design.

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Holistic Design Relaunch for SCHAEBENS SKINCARE, the No.1 German brand for masks & concentrates.
A SOFT & SMART EVOLUTION for a more feminine, more premium & fresher look.

The BRAND BOUTIQUE process :

• IMMERSION: analysis of the brand in real life, of all brand touchpoints, benchmarking;
  DIAGNOSIS: clarity, simplicity & impact are key for SCHAEBENS, as well as sovereignty & personality.
• INSPIRATION: selection of pertinent trends & consumer insights;
  DIAGNOSIS: for SCHAEBENS, efficient skincare solutions with a strong dermo-expertise background will be the focus.
• IGNITION: concrete brand & packaging design creation, including impulses for the complementary communication tools.

The BRAND BOUTIQUE strategic-creative concept:
"SCHAEBENS. The Original. The Classic. The Masks-Expert since 20 years. Known, proved, liked. Experienced, confident, competent. Innovative, without following short-lived trends. The Love Brand of the category, unbeaten No. 1. We LOVE Classics!"

3 very important themes characterized our approach during the whole project:

• EMPATHIC EVOLUTION as a the red thread
• INTELLIGENT ICONIZATION as the ultimate objective
• RESPECT FOR THE TRADITION of the brand

The concrete OUTCOMES:

A relevant refreshment for the packaging design, with a new brand umbrella, an iconization of the typical mask-woman, a new type family, a modernized color system and a new key visual concept.
SCHAEBENS furthermore invested a lot in this relaunch: the sachets have a new premium foil, with an easy-opening system and are now all carbon neutral. The trays have a new construction, for an optimal presentation of the products at the POP.

THANK YOU SO MUCH to the whole SCHAEBENS TEAM for their trust and the great, fun cooperation!

We wish you and your beautiful brand even more success with this new look!