ANDROS DEUTSCHLAND | COPENHAGEN FOOTWEAR | HOMANN FEINKOST | LACTALIS GROUP | MARC O' POLO ACCESSORIES | MEDSKIN SOLUTIONS DR. SUWELACK | MERA PETFOOD | MIREE | NOA | ODENWALD FRÜCHTE | SCHAEBENS SKINCARE | SEMPER IDEM UNDERBERG | YOGAMBA FITNESS & YOGA
THE OUTCOME OF A VERY DEEP COOPERATION WITH THE HOMANN TEAM AND OF SOME VERY INTENSE MONTHS! WE LOVE IT!
Neo Better Food with a twist = Neo German Food + World Deli.
Beloved German classics with a surprising twist & exciting new global creations.
No superfluous stuff, but really good ingredients, lots of experience and lots of creativity.
Food markets, street food stalls & trendy delis.
Surprising & creative - deeply delicious - with lots of vegan and veggie products!
THE CONCRETE CONCEPT:
Variety & inspiration for everyday & everybody:
· 6 creative salads from around the world
· 4 delicious dips, all vegan
· 2 high protein salads for workout fanatics
HOMANN FOOD MARKET – NEO SNACKING FOR NEO FOODIES.
THE BRAND BOUTIQUE MISSION:
360° marketing & branding consulting, insights & trends support, strategic positioning, portfolio architecture, naming, storytelling, design.
IN THE MARKET as of October 2019!
HOMANN RELAUNCH REVOLUTION
HOMANN, das BRAND BOUTIQUE seit Ende 2017 als Sparring Partner ganzheitlich begleitet, gehört als Feinkost Champion zu den engagierten Unternehmen, die aus der Devise „zuhören – verstehen – besser werden“ eine erlebte Philosophie machen.
DIE MARKE HOMANN ERFINDET SICH 2019 KOMPLETT NEU:
Mit diesem 360° Programm katapultiert sich HOMANN sehr bewusst, mutig und kraftvoll aus der Komfortzone. Mit viel Engagement, Leidenschaft, Liebe und einer großen Offenheit. Das Unternehmen, die sehr engagierten Marketing- und Innovation-Teams, diese spannende Marke in ihrer Weiterentwicklung zu unterstützen ist für BRAND BOUTIQUE und für mich persönlich eine enorme Freude. Merci beaucoup HOMANN!
DIE BRAND BOUTIQUE ON-GOING MISSION:
360° Marketing Support, Marken-Strategie, Portfolio-Strategie, Consumer Insights & Trends, Naming, Storytelling, Design.
#homann #boldbrands #mutigemarken #mutigesmarketing #boldmarketing #marketing #strategy #strategie #insights #naming #storytelling #design #germanbrands #germanchampions #feinkost #food #neofood #relaunch #revolution
Just get in touch for CASES & PROVEN RESULTS! HAPPY to exchange with you about your specific needs!
Holistic Design Relaunch for SCHAEBENS SKINCARE, the No.1 German brand for masks & concentrates.
A SOFT & SMART EVOLUTION for a more feminine, more premium & fresher look.
The BRAND BOUTIQUE process :
The BRAND BOUTIQUE strategic-creative concept:
"SCHAEBENS. The Original. The Classic. The Masks-Expert since 20 years. Known, proved, liked. Experienced, confident, competent. Innovative, without following short-lived trends. The Love Brand of the category, unbeaten No. 1. We LOVE Classics!"
3 very important themes characterized our approach during the whole project:
The concrete OUTCOMES:
A relevant refreshment for the packaging design, with a new brand umbrella, an iconization of the typical mask-woman, a new type family, a modernized color system and a new key visual
SCHAEBENS furthermore invested a lot in this relaunch: the sachets have a new premium foil, with an easy-opening system and are now all carbon neutral. The trays have a new construction, for an optimal presentation of the products at the POP.
THANK YOU SO MUCH to the whole SCHAEBENS TEAM for their trust and the great, fun cooperation!
We wish you and your beautiful brand even more success with this new look!
OUR MISSION: a holistic marketing concept including positioning, claim, visual universe.
Please see the story behind and more details in our BLOG, GREAT DESIGNS, posted 24.02.2018.
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