ABOUT US // THE BUSINESS OF IDEAS
BRAND BOUTIQUE is an independent BRAND CONSULTANCY & DESIGN AGENCY based in Hamburg, founded by French-born Strategist & Creative Director Anne Luneau. We partner with CEOs and CMOs to BUILD BETTER BRANDS — brands that connect emotionally, act responsibly, and perform powerfully in today’s fast-changing world.
Our work combines STRATEGIC PRECISION X DESIGN EXCELLENCE to shape meaningful brand experiences from insight to shelf to home. We develop tailor-made solutions across brand strategy, identity, packaging, and communication — always with a focus on CLARITY, CREATIVITY & IMPACT.
With deep expertise in FMCG sectors such as Beauty, Food, Health & Homecare, we bring a global mindset and entrepreneurial spirit to every project. Our clients value our mix of ANALYTICAL SHARPNESS, CREATIVE INTUITION & PERSONAL COMMITMENT.
We believe in the TRANSFORMATIVE POWER OF STRATEGY X DESIGN and in the human energy behind great brands. That’s why we collaborate closely with our
clients as true partners — AGILE, PASSIONATE & PURPOSE-DRIVEN.
FOR BETTER BRANDS. FOR IMPACT BRANDS.
SELECTED REFERENCES
HEALTH // DR LOGES
strategy meets design
Over two years, BRAND BOUTIQUE partnered closely with the client’s internal design and communication teams to shape a coherent and powerful brand world. The goal: to make natural medicine relevant for a new generation while staying true to the brand’s scientific heritage.
From deep insight work to brand architecture, positioning, storytelling, packaging design, website, and advertising – every element was crafted to express both credibility and emotion.
The result: a revitalised brand with a strong sense of purpose, clarity, and visual impact — across all touchpoints.
FOOD // ANDROS ODENWALD
purpose meets emotion
BRAND BOUTIQUE guided Andros Odenwald in launching its first organic line — a milestone project uniting authenticity, design consistency, and a modern “bio” language.
The design remains faithful to the brand’s classic range while introducing strong sustainability cues: orchard-grown apples, re-usable glass jars, FSC paper labels, and a refreshed colour palette as well as a new typeface family and illustrative style inspired by nature.
This project demonstrates how design can translate ethical values into commercial success — making responsibility visible on shelf without losing brand recognition or emotional warmth.
BEAUTY // HYDEEP
efficacy meets aesthetics
In a saturated skincare market, clarity is key. BRAND BOUTIQUE created the new DTC brand HYDEEP from scratch — defining its strategy, naming and packaging design to stand out with simplicity and confidence. The concept: make the promise instantly visible and tangible through clean design, clear communication, and sensorial colour coding.
HYDEEP speaks directly to a young, self-aware audience that values honesty, efficacy, and aesthetics in equal measure.
The result is a minimalist yet expressive brand identity — one that cuts through the clutter and builds instant recognition.