INSIGHTS GATHERED AT BIOFACH 2020: ABOUT TRENDS, KEYWORDS, HEROES & MORE - THE BB KEY OBSERVATIONS:
- NEO-ORGANICS: vegan, Beyond Better, Coco & Cashew… and: Tasty Over Everything!
- HEALTHYISH: healthy, but not only, lifestylish, but not only: the best of both in a new, inspiring mix! Yes to protein power + low carb + low sugar + etc. – but here again: totally tasty, please!
- The NO NO NO fraction is still going and growing: no gluten, no sugar, no additives, no lactose, no palm oil, no gmo, …
- THE GOOD GUYS: the most exciting companies and brands are the ones having a strong sustainable and social purpose as a true part of their DNA.
- SOAPS ERA: re-discovering the good old ways - soap being the perfect product per se for body, face, hair.
IN A NUTSHELL:
Just 2 small critical remarks: not enough non-food companies and brands, and, on a more important note: not enough sustainable packaging: better inside, yes, but better outside: not yet.
Overall though: highly pulsing, highly inspiring!
#insights #sustainability #flexitarian #food #beauty #homecare #marketing #strategy #design #purpose