INSPIRATION: ORGANIC TRENDS 2020

 

INSIGHTS GATHERED AT BIOFACH 2020:  ABOUT TRENDS, KEYWORDS, HEROES & MORE - THE BB KEY OBSERVATIONS:

  • NEO-ORGANICS: vegan, Beyond Better, Coco & Cashew… and: Tasty Over Everything!
  • HEALTHYISH: healthy, but not only, lifestylish, but not only: the best of both in a new, inspiring mix! Yes to protein power + low carb + low sugar + etc. – but here again: totally tasty, please!
  • The NO NO NO fraction is still going and growing: no gluten, no sugar, no additives, no lactose, no palm oil, no gmo, …
  • THE GOOD GUYS: the most exciting companies and brands are the ones having a strong sustainable and social purpose as a true part of their DNA.
  • SOAPS ERA: re-discovering the good old ways - soap being the perfect product per se for body, face, hair.

IN A NUTSHELL:

Just 2 small critical remarks: not enough non-food companies and brands, and, on a more important note: not enough sustainable packaging: better inside, yes, but better outside: not yet.

Overall though: highly pulsing, highly inspiring!

 

#inspiration #insights #trends #biofach2020 #news #organics #sustainability #veggie #vegan #flexitarian #food #beauty #homecare #marketing #strategy #design #purpose

 

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