FANTASTICS FLEXITARIANS by BRAND BOUTIQUE: THE BASICS

 

Representative online survey conducted in Feb. 2020 in F & D, backed up by a deep research started 2 years ago.

 

GOOD TO KNOW

Flexitarians = 15% of the world population, growing.

Eating less meat is major: once a month for 30.4%, a few times a month for 32%.

Reducing dairy is their next move.

 

WHO THEY ARE

Educated, informed, sophisticated in terms of brands and products.

Open & social - "I like meeting people", "I like doing new things".

Self-confident, happy with their choices - "I feel comfortable in my own skin", "I have a fulfilling free-time".

Easy & relax - "I can relax easily", a clear no to "my life is often hectic".

 

THEIR TOP-NOTCH LIST

Health + Climate + Animal Welfare.

Taste + Local & Seasonal & Organic.

Inspiration + Simplicity + Truth.

 

BB WRAP-UP I ABOUT THESE FANTA FLEXI:

Flexitarians are great, lovely people to approach:

they are CONFIDENT, CONSCIOUS & COMPASSIONATE CONSUMERS.

 

MUCH MORE TO LEARN ABOUT:

Their Foodies Profile.

Food only? No.

France-Germany: Common Ground & Differences.

Implications for Brands & Potential.

 

YOU WANT TO LEARN MORE ABOUT THESE FANTASTIC FLEXITARIANS, TO ATTRACT AND CONVINCE THEM?
Contact us for more!

copyrights @ BRAND BOUTIQUE 

 

#inspiration #insights #veggie #vegan #flexitarian #food #beauty #homecare #marketing #branding #strategy #design #purpose #moresense #betterbrands

 

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