Representative online survey conducted in Feb. 2020 in F & D, backed up by a deep research started 2 years ago.
GOOD TO KNOW
Flexitarians = 15% of the world population, growing.
Eating less meat is major: once a month for 30.4%, a few times a month for 32%.
Reducing dairy is their next move.
WHO THEY ARE
Educated, informed, sophisticated in terms of brands and products.
Open & social - "I like meeting people", "I like doing new things".
Self-confident, happy with their choices - "I feel comfortable in my own skin", "I have a fulfilling free-time".
Easy & relax - "I can relax easily", a clear no to "my life is often hectic".
THEIR TOP-NOTCH LIST
Health + Climate + Animal Welfare.
Taste + Local & Seasonal & Organic.
Inspiration + Simplicity + Truth.
BB WRAP-UP I ABOUT THESE FANTA FLEXI:
Flexitarians are great, lovely people to approach:
they are CONFIDENT, CONSCIOUS & COMPASSIONATE CONSUMERS.
MUCH MORE TO LEARN ABOUT:
Their Foodies Profile.
Food only? No.
France-Germany: Common Ground & Differences.
Implications for Brands & Potential.
YOU WANT TO LEARN MORE ABOUT THESE FANTASTIC FLEXITARIANS, TO ATTRACT AND CONVINCE
Contact us for more!
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