INSPIRATION: FOOD TRENDS 2020

 Food Trends 2020 by Nosh: an inspiring article by Beth Kaiserman – in a nutshell:

“In 2020, brand should cater to ‘conscious and connected’ consumers”.

 

5 theses:

1. Beyond a trend: plant-based

2. Sustainability means real change

3. Convenience reaches the refrigerator

4. Brain Boost

5. (Alternative) Flour Power

 

For the DACH region, I personally see the points 1 and 2 as key, and 5 as rising.

 

Want more?

Ask for our study:

“Fantastic Flexitarians. About the powerful potential of a rising and striking community.”

 

Summary:

“You want to be loved by Flexitarians? There you go: all you need to know about these intriguing Neo-Foodies. What they like, what they expect, what they’re looking for, how to convince them. With the concrete implications for food brands - whether veggie, vegan or conventional. Facts & figures, best of benchmarks, spiced up with a super fresh online survey. Get inspired!“

 

 

#inspiration #insights #food #marketing #strategy #design #flexitarians

 

https://www.nosh.com/news/2019/in-2020-brands-should-cater-to-conscious-connected-consumers?utm_source=NOSH&utm_campaign=36c2db455b-mailchimp&utm_medium=email&utm_term=0_7c5f7cfa9b-36c2db455b-169623129

 

 

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