BRAND BOUTIQUE IS ANNE'S ANSWER TO THE MARKETING, STRATEGY & DESIGN NEEDS OF TODAY AND TOMORROW. FOR BETTER BRANDS WITH PURPOSE.
A French native, who has lived the last 20 years in Germany, Anne has 25 years experience in the world of marketing, branding and design. Kicking off her career with a French-German Master’s
degree in Marketing & Intercultural Management, she worked in international marketing at several companies before founding & managing FUTUREBRAND Germany for 7 years, founding &
managing DRAGON ROUGE Germany for 14 years and then starting BRAND BOUTIQUE in October 2017. Anne defines herself as a serial founder, an entrepreneur and definitely as a brand
With a highly entrepreneurial spirit, a tremendous energy, and a true passion for strategy and design, Anne has succeeded in building up her previous agencies to be among the top players in the German market. Speaking French, German and English fluently, she has an intimate knowledge of the success keys for famous FMCG brands in addition to the complex mechanisms of business branding – focussing since several years both on emotionalisation and premiumisation via insights & foresights, and with a particular expertise in food, beauty, health and homecare. She has empowered many iconic global brands (Babor, Bahlsen, Frosch, Hochland, Jacobs, Klosterfrau, Leibniz, Schwarzkopf, Seeberger or Vileda, just to name a few) and has attained an excellent standing within the German Mittelstand, supporting CEOs and CMOs in making their businesses and brands fit for the future.
Anne works - and lives - by one of Richard Branson's credos: "I've never made a difference between Work and Play. It's all Living." Well complemented by her own motto, “Excellence is the Minimum Standard”.
When not boosting brands, Anne loves discovering photography, eco-architecture and street art, supports diverse NGOs with a focus on kids’, women’s and animals' rights, refreshes through Yoga and meditation, traveling, or enjoys a - vegan - culinary moment with family & friends, champagne and some great Bourgogne wines.
THE BRANDS ANNE HAS EMPOWERED LATELY AS THE HEAD & HEART OF BRAND BOUTIQUE, EARLIER AS THE CEO, STRATEGIC & CREATIVE LEAD OF HER PREVIOUS AGENCIES:
BEAUTY | Adidas, Aok, Babor, Biodroga, Diadermine, Duschdas, Goldwell, Guhl, Hydeep, Monsavon, Radox, Reviderm, Schaebens, Scchwarzkopf BlondMe, Schwarzkopf Live, Schwarzkopf Re-Nature, Schwarzkopf Poly Color, Skinbiotic, Yardley & more
FOOD | Allos, Almette, Bahlsen, Barry Callebaut, Biovegan, Fürst Bismarck, Hochland, Jacobs, Homann Feinkost, Landliebe, Leibniz, Lindt, Maggi, Mövenpick, Noa, Omira, Purya, Seeberger, Shreddies, Söbbeke, Tartex, Tassimo, Teekanne & more
HEALTH | Biotronik, Boehringer, Klosterfrau, Medskin Solutions Dr. Suwelack, Taxofit, The Greenest Greens, Theramed & more
HOMECARE | Frosch, Persil, Somat, Spee, Vernel, Vileda & more
LIFESTYLE | Marc O'Polo Accessories, Liebeskind Berlin
NON-FOOD | Metylan, Pattex, Pritt
PETFOOD | Mera The Petfood Family, Pedigree